Reeding Design

Serrv

Project info | Branding

Serrv is a non-profit organization that purchases handmade goods from third-world countries at a fair-market value and then sells them in developed markets where they can fetch a reasonable price. Serrv needed a design that established credibility with its global business partners while not overwhelming the very third-world artisans they are trying to help. This brand balances both of those needs with a simple yet distinct design.